Getting the message out is just not good enough.
Communicating the right message to the right audience is key in marketing.
The effectiveness of your advertising, fundraising and awareness campaign efforts are directly affected by what your message is and how you deliver it to your audience.
U.S.P. – get to know me!
Unique Selling Proposition – it answers the "What's in it for me?" question on the minds of your prospective customers. Think of it as a benefit-driven message in an advertisement or awareness campaign which addresses the audience's needs in a unique way. Get this right and you're well on your way to making a successful sale and building brand loyalty.